Monday, March 28, 2011


Bikini - 2011 

Listed as "push-up triangle"

*$24.50, I might add*

If you've been under a rock,
You may not see anything wrong with the above.

Ahem ...

Abercrombie & Fitch?

WTF are you doing?

This line of push-up padded bikini's are for kids!

 Seven year olds!

Seriously, what kind of idiots are on your marketing team?
Who the hell is approving the design?
What message are you sending? 
What are you doing to contribute to positive body image?

This is the only kind of PUSH-UP's  you should be selling to 7 year old's:


Anonymous said...

I agree -- this is totally insane! Here's a link to an article that ran in the WSJ about this very topic.

Mothers with daughters ought to read it. I blame the media for glorifying the Britneys and out-of-control teen divas, and while it's lovely to have a daughter, I feel I was spared a lot of grief for having a son. It's crazy -- for young girls out there.

Sherry Smyth said...

I agree...when I heard about this I was stunned. I don't have daughters, I have sons as you know. But I am a woman first and foremost and I think it is disgusting what a store like this is promoting..the message it is giving to young women and to young men...that both need to "value" this in some way.

I dislike this store and always have -- for the image it promotes to teens and young 20s, but this has taken them right out of the ballpark.

The Bodhi Chicklet said...

Wow, just when you thought the world couldn't get any crazier, it goes and gets crazier. At the risk of sounding like a censorist (is that even a word?) these ought to be illegal.

The Pink Car Family said...

I took Jacob into A & F to buy hoodies for the girls. He was so embarrassed by the black and white poster board with the essentially naked boy and girl at the front counter that he ASKED IF WE COULD LEAVE.

Seriously. I am beyond sick of this. How do we expect our daughters to understand that their currency isn't their sexuality but rather what their minds can do when we are bombarded by crap like this?

They should be shut down.

Jen said...

BTW I left that last comment - forgot to sign in as Jen.

Beth said...

Doesn't surprise IS A&F after all. I was in Sears of all places, and they had bras for little girls with more padding than I have in MY bras!! Insane!!!!

Nancy said...

Yes, parents need to "un-friend" their kids and activate "parenting".

Too many people drink the kool-aid marketing pours!

So sad.